The Regenic Brand Creative Process
At Regenic we don’t dream up brand names from a cloud. A Brand is not just a logo, rather it is the entire emotional persona of a company and positioned the right way it can become the most valuable thing a company posesses.
Only when we fully understand a client’s business objectives, their market place and how we can help them take advantage of opportunities do we start the creative process.
We use a methodical, systemised process designed to deliver a focused result.
At Regenic our research grounds everything we do so consequently we ask lots of questions before we offer answers.
To bring focus to our knowledge we utilise a variety of methods, which we share with our clients as an aid to writing and completing a creative brief. Like us our clients find this system helpful so when appropriate we run creative and strategy workshops to engage our clients in the actual creative process.