The Regenic Brand Creative Process

At Regenic we don’t dream up brand names from a cloud. A Brand is not just a logo, rather it is the entire emotional persona of a company and positioned the right way it can become the most valuable thing a company posesses.

Only when we fully understand a client’s business objectives, their market place and how we can help them take advantage of opportunities do we start the creative process.


We use a methodical, systemised process designed to deliver a focused result.

At Regenic our research grounds everything we do so consequently we ask lots of questions before we offer answers.

To bring focus to our knowledge we utilise a variety of methods, which we share with our clients as an aid to writing and completing a creative brief. Like us our clients find this system helpful so when appropriate we run creative and strategy workshops to engage our clients in the actual creative process.

GENERATING IDEAS WITH POWER

The Brand Key

Questions and answers unlock the door to your products key essence.

The essence is the core of your offer. Regenic’s is ‘generating business for clients.”

The Brand Footprint

This demonstrates how your brand is impacting in its market place.

This information can help develop strategies to emphasis key messages.

The Brand Ladder

The Brand Ladder connects product and brand attributes to the customers lifestyle.

So listening to what customers want is really important.

Mood boards

Like Pinterest we build up a theme of interconnected images, which we use to reflect a visual story of whom our brand should appeal to and what interests them. This is valuable insight when targeting marketing messages and imagery.

The Double Diamond

This system was developed by the Design Council and is used by fully qualified designers that understand why research must come first.

COCO CHANEL

“To be irreplacable one must be different.

IDEAS WITH POWER

Brand Development Process

Campaignable Themes

Why it is crucial to create a repeatable theme for your brand.

As you know any successful business needs a joined up marketing and sales strategy.
This is the key purpose of creating marketing campaigns that will shine bright on your business. Over the long term a good campaign theme will maximise your ROI by delivering brand recall in a consistent and credible manner.
Think of any brand that appeals to you. For sure their key promise underpins and is justified in every communication they make.
“Never knowingly undersold”…”Vorsprung Durch Technik.” and one of ours High Plains “Be Free”.

“From the initial engagement the Regenic team have been brilliant to work with. They quickly grasped our needs, understood the brief and our solution which allowed them to create a fantastic brand for us.”

MARK BRACKLEY, MANAGING DIRECTOR, JADE SOLUTIONS

“If your marketing strategy is to develop new business through brand creation and product innovation, this is the team to work with. Not only did they create the brand personality, they also designed a range of products we are confident will sell.”

JULIE BINDEN, COMFY QUILTS

“The team at Regenic have been a pleasure to work with. They have brought several ideas to life and created a brand we are delighted with.”

NICK MUSSELL, ROCKPOOL