The most forgotten element in marketing is sales copy. As far back as 1904 John E Kennedy formulated the definition that advertising (and all its future forms) was no more than “salesmanship in print”. Whilst smart marketers would do well to heed these words, many agencies today are more interested in giving you beautiful looking collateral, leaflets and websites, that are more style than substance….but the key is does any of this sell?
We use copywriting briefs and processes to get to the heart of your brief.
Whether you want help with your website, a brochure, marketing collateral or materials we can help.