Regenic http://www.regenic.co.uk Ideas with Power Fri, 16 Jun 2017 13:25:42 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.12 What Mr Kipling and the US Military taught me. http://www.regenic.co.uk/2017/06/16/mr-kipling-us-military-taught/ http://www.regenic.co.uk/2017/06/16/mr-kipling-us-military-taught/#respond Fri, 16 Jun 2017 13:11:23 +0000 http://www.regenic.co.uk/?p=2120 Early on in my career I worked as a UK business development manager and in the role often found myself on military installations across the UK. My sales training was initially compiled by being thrown in the shark tank and through the reading of several well known books recommended to me, but I adhered and [...]

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Early on in my career I worked as a UK business development manager and in the role often found myself on military installations across the UK. My sales training was initially compiled by being thrown in the shark tank and through the reading of several well known books recommended to me, but I adhered and indeed learned just as much from the teachings of one poem written by Rudyard Kipling – “An Elephant’s Child”.

For those of you who are not familiar with this marvellous piece of work the opening ruse says

“I keep 6 honest working men, (They taught me all I knew); Their names are What and Why and When And How and Where and Who”

Right from the time we start speaking, questioning has been a part and parcel of our speech. If you listen to your kids or others peoples young children, they never stop asking questions and therefore they learn with a voracious appetite. This is a maxim I treasured within my early career and still use today, I like to ask questions, but admittedly perhaps, I was probably better at it when I was a child.

On the occasion in question, I had arrived at a US military base in southern England. It was a base I had frequented several times, but on this particular visit the armed soldiers stopped me at the gate and asked me to step out of the car.

At the time this was unusual, as they knew who I was and why I was visiting.  With a deadpan look on their faces the two US soldiers, immediately started with a rapid interrogation, which although started quite normally, gradually became more strange.

“SIR– What’s the purpose of your visit?”

“SIR– are you carrying anything within your vehicle considered a risk”

“SIR – can you provide me with some identification”  Initially I thought nothing of it, maybe they were tightening up on security. But the questions started to get more curious, yet they were delivered in the same loud barking manner, as if they were addressing a drill sergeant, not a visitor. The word SIR was shouted on every question.

“SIR– do you know what the preferred choice of weapon is for our enemy” “No…Who is the enemy?” I responded slightly flustered
“We thought you could tell us that… SIR? “Well no….as you know I’m just a sales guy?”

Guard number 1 paused, “SIR…its important you answer these questions correctly – can you tell me who had a number one hit in February 1985 with “I want to know what love is” ……the ANSWER SIR is crucial in you passing this gate…..I’m not going to hum the tune SIR”

The guardsman barked the question not deviating in his stare. No smile, no expression.

 

The Second guardsman chipped in

“SIR– do you know what causes the phenomenon “The Northern Lights” “The Northern lights?” I asked confused. “Aurelia Borealis, The Northern Lights, do you know this phenomenon SIR? What is its cause?”

Guard number 1 stated,

Is this question too hard SIR?  OK…. Can you complete this well known saying…. “Peter Piper Picked a Blank……complete the sentence SIR”

At this point and realising that I was having my chain yanked, I burst out laughing.

Finally, the two guards, exploded with laughter and they signed me into the compound, without saying another word.
Still confused I went to the Comms building and met the technical sergeant and told him what happened.    He just smiled casually and said in his southern drawl

“Yeah…..I thought you would enjoy that.  Son, do you know how many questions you ask?” he grinned “Last time you were here you asked 22 consecutive questions, I counted. So I Instructed the guys on the gate to ask you the same number and I bet they couldn’t do it….it ain’t easy. “

“Son, look, here’s some advice, questions are important, but sometimes you need to ask the right questions to get your answer quicker. I’m a busy man you know”

Lesson learned, but don’t be put off. I knew a lot about my clients, but I hadn’t accounted for the environment I was selling in.

As we get older that innate ability of questioning decreases in us all, we make assumptions, accepting things as they seem and this can kill curiosity. If you are in sales or a business owner, this will inevitably produce poorer results. After all, if we don’t ask or reason with current facts, how can we proceed with a solution?

Fast forward to present day. At our agency Regenic, whether if its designing a website of writing marketing communications we still ask questions…..this is called the brief and although clients may not find it particularly exciting, it enables us to ground ourselves in your business and understand what makes your own clients tick and therefore helps us produce better results. After all no external agency will ever know your business like you do, but the questions we ask bring out the ideas that generate the ROI.  Either that or bring your 6-year-old to work, they may know more than you think.

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Creative mail packs to position the growth of Efuse Telecom http://www.regenic.co.uk/2017/04/26/creative-mail-packs-to-position-the-growth-of-efuse-telecom/ http://www.regenic.co.uk/2017/04/26/creative-mail-packs-to-position-the-growth-of-efuse-telecom/#respond Wed, 26 Apr 2017 13:19:19 +0000 http://www.regenic.co.uk/?p=1669 Hurrah for a bit of old school direct mail for the more (Ahem) experience members of the Regenic team to get their teeth into. Actually direct mail, far from dying off ( as some would have you believe) provides a great ROI and can make all the difference. EFuse, a specialist telecommunications company provides superfast [...]

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Hurrah for a bit of old school direct mail for the more (Ahem) experience members of the Regenic team to get their teeth into. Actually direct mail, far from dying off ( as some would have you believe) provides a great ROI and can make all the difference.

EFuse, a specialist telecommunications company provides superfast connections, download and upload speeds to the commercial companies and developers across the UK. Regenic were commissioned to design, write and produce both disruptive direct mail campaign collateral, plus commercial and tenant welcome packs from EFUSE.

We love direct mail and traditional marketing collateral, with the team having produced creative mailers and corporate brochures for dozen of well-known UK brands.

If you have a corporate brochure requirement or require a mail pack that needs an injection of creativity, humour or just simply hard hitting messages, talk to us and we will make your collateral stand out and work harder for you.

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Global healthcare company delighted with E-Learning website delivery http://www.regenic.co.uk/2017/04/26/global-healthcare-company-delighted-with-e-learning-website-delivery/ http://www.regenic.co.uk/2017/04/26/global-healthcare-company-delighted-with-e-learning-website-delivery/#respond Wed, 26 Apr 2017 13:07:35 +0000 http://www.regenic.co.uk/?p=1665 The team at Regenic were delighted to be appointed by Global healthcare company Fresenius Kabi to develop a prestigious online project.  FK.wanted a better way of helping and educating users about their parenteral nutrition products. In particular, they wanted to communicate the medical use of its products to health professionals in a live environment and [...]

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The team at Regenic were delighted to be appointed by Global healthcare company Fresenius Kabi to develop a prestigious online project.  FK.wanted a better way of helping and educating users about their parenteral nutrition products. In particular, they wanted to communicate the medical use of its products to health professionals in a live environment and also to educate users through an online learning platform.

Specialist Consultant Rachel Mortlock, who was responsible for delivering the project for the FK medical information team, has been working closely with the Regenic team during the consultation and build process and was delighted with the delivery stating

At last, a company that not only delivers web design with creativity and powerful content, but one who actually communicates brilliantly well throughout the process and has a customer first approach

Key Regenic team members have a long track record of delivering marketing services in the pharmaceutical industry and the business is now working on an exciting second website that will help NHS professionals prescribe correct parenteral treatment in a live environment.

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Regenic help UK’s leading aftermarket specialists with UK marketing strategy and PR http://www.regenic.co.uk/2016/12/13/regenic-win/ http://www.regenic.co.uk/2016/12/13/regenic-win/#respond Tue, 13 Dec 2016 10:03:53 +0000 http://www.regenic.co.uk/?p=117 There is no doubting the credibility of Servispart, a leading innovator aftermarket consultancy for OEM part’s manufacturers. With a track record of generating extraordinary results, managing director Adrian Botham has delivered aftermarket and servitisation programmes that have transformed companies and parts programmes particularly in the automotive, defence and aerospace industry. Recognising that Adrian had delivered [...]

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There is no doubting the credibility of Servispart, a leading innovator aftermarket consultancy for OEM part’s manufacturers. With a track record of generating extraordinary results, managing director Adrian Botham has delivered aftermarket and servitisation programmes that have transformed companies and parts programmes particularly in the automotive, defence and aerospace industry.

Recognising that Adrian had delivered measurable results for companies like Rolls Royce, Ministry of Defence, Vickers, BAE Systems and Jaguar Land Rover, the challenge for the business going forward was to communicate these results and to position Servispart as the leading innovator in a sector often dominated by large global management consultancies, who tend to offer a more generic approach rather than specialist.

Regenic have been busy working closely with Servispart for 4 months to understand the market, before delivering a forward strategy to the much respected Servispart Consulting.

 

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Expo Design Drives Building Wisdom for ACR http://www.regenic.co.uk/2016/12/13/day-one/ http://www.regenic.co.uk/2016/12/13/day-one/#respond Tue, 13 Dec 2016 10:02:59 +0000 http://www.regenic.co.uk/?p=115 Following the delivery of a web design and brand development project for leading north west facilities management and construction consultancy company ACR, the Regenic design team were tasked with the design and provision of an exhibition stand for a “meet the manufacturer” exhibition in London. As ACR deliver some impressive results, the stand messaging leads [...]

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Following the delivery of a web design and brand development project for leading north west facilities management and construction consultancy company ACR, the Regenic design team were tasked with the design and provision of an exhibition stand for a “meet the manufacturer” exhibition in London.

As ACR deliver some impressive results, the stand messaging leads with the impact of ACR services….after all aren’t results the more important thing we all look for?

Delivered just last week, ACR’s project director said “was pretty darned pleased with it”

For stand design, or any other design for that matter, why not give us a call?
Plus our sister company “The Branded Items Group”, does a great deal on modular stand prices, meaning we can deliver the whole package.

 

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