Project Description

Brand Development, Company Rename and Website Copywriting

The Task:

The heated glow of a fire on a cold midwinter evening, your family safe and warm, and a hot soaking bath. Do we take it for granted? Commercial heating & plumbing company Ashley & McDonough commissioned the Regenic team to brand and rename two divisions of their business: commercial and domestic.

The Result:

A distinctive contemporary theme was developed with an emotive message mindful of both markets. The new AM brand is now seen daily on the roads in North West England due to their growth in both the domestic and commercial sectors.


Regenic completely modernised our brand and in the process re-shaped the way we think about our business and how we communicate with our market place
-Paul Ashley, AM Group