Brand Creation & Trade Communications
CAP-IT-ALL was one of the first UK based companies to adopt a Green initiative when sourcing disposable products for their foodservice business. Supplies of sugar cane waste are used to manufacture all manner of packaging for the take-away catering industry. Creative Director Drod Tunstall suggested the GoodLife name and first sketched out the brand icon ‘Eco’ way back in 2001.
Since then Eco the frog has been at the forefront of promoting green packaging worldwide. CAP-IT-ALL has sold the brand and its business to food service packaging giants Sovereign Partners. Proof that ideas with power make money and provide sustainable exit strategies!
Drod's team created a brand that was both engaging and interesting to our market and allowed us to maximise communications and campaigns as a result-CEO,CAP-IT-ALL