Project Description

Brand Creation & Trade Communications

The Task:

CAP-IT-ALL was one of the first UK based companies to adopt a Green initiative when sourcing disposable products for their foodservice business. Supplies of sugar cane waste are used to manufacture all manner of packaging for the take-away catering industry. Creative Director Drod Tunstall suggested the GoodLife name and first sketched out the brand icon ‘Eco’ way back in 2001.

The Result:

Since then Eco the frog has been at the forefront of promoting green packaging worldwide. CAP-IT-ALL has sold the brand and its business to food service packaging giants Sovereign Partners. Proof that ideas with power make money and provide sustainable exit strategies!


Drod's team created a brand that was both engaging and interesting to our market and allowed us to maximise communications and campaigns as a result