Project Description

Brand Workshop, Direct Marketing & Copywriting

The Task:

Direct mail campaign to raise community awareness of the valuable role of Willowbrook’s palliative care.

Branding Workshop with key stakeholders.

The Result:

Using true and emotive stories the team highlighted the important role of the hospice. We developed the theme: “Acts of kindness, when it matters most”, which focused on the thoughtfulness, empathy and professional nature of the Willowbrook team and why everyone in the community should give a little support.