Warburtons

Marketing Collateral & Community Engagement

The Task:

Drod Tunstall’s idea for the Sunflower Club was a response to Warburton’s schools breakfast club initiative. The Sunflower Club pack was designed to promote healthy eating and brand engagement. The pack included a height-measuring chart for growing kids and specially chosen Warburton’s sunflower seeds for them to grow at home or school.

The Result:

The Sunflower Show competition invited photographs of sunflowers grown by under thirteen’s. Over 1200 entries were recorded the first year with the winner and her family winning a trip to Disney World. The PR coverage in local and national press demonstrated the real value of community engagement strategies using ideas that grow!